Meta says Reels is its fastest growing format and that it continues to grow quickly. Although Meta initially saw Reels as a way to directly combat TikTok with a feature inside the Instagram app, the company soon realized it could mount a more powerful counteroffensive if it also brought Facebook into the mix and allowed for cross-posting between the two social networks. It’s possible that Meta wanted to see how they were being used on Instagram Reels before bringing them over to Facebook Reels.įacebook launched Reels last year in a move that was seen as a key part of Meta’s response to the TikTok threat. It’s worth noting that all of these new Reels features first made their way to Instagram more than seven months ago, and are now being released on Facebook.

Syncing video to sounds has been a defining characteristic of TikTok, so it’s no surprise that Meta is bringing it to Facebook Reels after rolling it out for Instagram Reels last year.

In addition, Facebook Reels is getting a new “Grooves” feature that automatically aligns and syncs the motion in your video to the beat of your favorite song through visual beat technology.

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